When you first look for a way to build a website, whether that is doing it yourself or hiring an agency to build your website, there is a good chance that you will have heard of WordPress along the way, but you may still be wondering:
What is WordPress?
Well, WordPress is a very popular CMS that is used by thousands of individuals and professional web designers around the world to help create beautiful websites.
The possibilities are endless with WordPress as this platform gives you access to powerful features, and with a ton of plugin options, themes, and integrations you can have a website that is perfect for your needs, regardless of how complex they may be.
Who is WordPress for?
WordPress is available for a number of different businesses and individuals that require a presence online. If you need to get your message ‘out there’ or need to sell a product or service etc. Then WordPress is the way to go.
Here are some examples of the types of websites you can create in WordPress:
- eCommerce Websites
- CV websites
- Membership only websites
- Business Websites
- Online Learning Platforms
- Event management
The list can just keep on going with what is available and for whom.
I want to sell online
Selling products online is THE way forward for most businesses. Over the last few years, we have unfortunately seen a number of large named companies collapse as they haven’t kept up with the digital demand. As a result of this ever-growing digital boom, business owners realise that to survive, they must have an online presence, or to push it further an online shop.
Consumers are taking to the internet as their first method of shopping these days so having an online store captures your audience at the first instance.
So what can WordPress do to help you sell online?
With WordPress, you can integrate Woocommerce, an incredibly powerful, clean, and fast eCommerce module that is built specifically for WordPress.
What are the best features of WordPress?
With over 35% of the world’s websites currently powered by WordPress, there is obviously a good reason for that. The reason is because of its flexibility, ease of use, and the powerful features that WordPress possesses.
Some of the key features that make WordPress the powerhouse it is as these:
Easily installed and large library of themes
This makes building websites a doddle even for a beginner. If you’re just looking for an out-of-the-box solution that gets you up and running quickly and painlessly then you can do this with little knowledge and/or experience. However, if you’re looking for something bespoke, packed with extra features with a company that knows exactly what they’re doing, then hiring an agency (like us) would be better.
It’s all well and good having a website that looks great on a desktop computer or laptop, but with more and more of us now using mobile devices to do a majority of our web browsing and online shopping, if you’re website doesn’t look great on mobile as well, you can almost guarantee that you will be losing out on customers. The good news is most themes you select these days are responsive, and any good web designer or agency will ensure your website looks great across various platforms, not just the one.
Search Engine Optimisation (SEO)
OK, so this one is a big one. There are a number of different factors to consider when looking to optimise your website for search engines and a number of website builders out there will hinder your efforts. SEO is important because if you get it right, it will help supercharge your web traffic, increase leads, maxmise sales, and put you ahead of your competition. WordPress is very SEO friendly and with a number of additional extensions you can have a website that fast, clean, and optimised effectively. Just take a look at Yoast or Rank Math as a couple of options.
Plugins are what can take your website from good to great. There are so many available, you can rest assured that if there is a feature you want for your website, there will be a plugin available for you. There are plenty of free plugins and paid ones as well and don’t be put off by some of the free ones, there’s some that are amazing without the price tag. Be careful though, as too many plugins can have a negative impact on your website as they start to slow your site down and some will not be compatible with your current theme causing implications.
Here are some great plugins that you should consider:
So, What is WordPress?
WordPress is website design solution you have been looking for that will give you the power, flexibility and freedom your business needs to take you to the next level.