When it comes to marketing your business, it’s always awesome to find a free tool that can help. This is especially useful if you’re a startup business and budgets need to be kept to a minimum. While it does often pay to hand over some cash for premium features, you can also get some powerful results using free tools. To help you find some options quickly,
here are 8 free marketing tools
WordPress is a free and powerful CMS that is used by thousands of people around the world to create beautiful, feature-rich websites. WordPress is free to install and comes with a whole host of free themes and plugins that will give you endless options to customise your website, write articles, monetise your blog, showcase videos and more. If you want some more options and breathtaking designs, then consider spending some money on premium options, they can still be fairly cheap, but they are worth every penny.
If you’re creating your own website, then most good hosting companies that you go with will have the option to install WordPress quickly and easily. We build websites using this platform due to how good it is.
- Customisable Designs
- SEO Friendly
- Responsive Mobile Sites
- Manage on the Go
- High Security
- Easy and Accessible
When it comes to managing your businesses social media channels, Hootsuite is what you need. It can be frustrating having to switch from one platform to another just to upload the same content, plus then having to remember the right and best times to schedule your content. Yes, it still pays to hire a social media management agency as they will also help create your content and have experience in ensuring your content delivers successfully, but if you want to go at it alone, then a free tool like Hootsuite can be a life saver!
It’s straight forward enough to use and even on the free plan you can link enough social media channels for most small businesses.
- Save time by scheduling your social posts
- Manage social content with ease
- Measure your social media results
- Find and filter social conversations by keyword, hashtag, and location
Pixabay is a brilliant source of royalty-free images. As a small business or startup, you may not have the time or the resource to create professional images. Pixabay has literally millions of files ready for you to use to make your website, emails, or social media channels look smart, professional, and relevant. Not just images, but videos, graphics, and illustrations as well.
- Huge range of royalty-free images
- Vector graphics available
- Download video
- Mobile App available
- Large image sizes
There will come a time when you need to ask for feedback, generate leads, or have a form that needs completing. Typeform is perfect for all of these things. With Typeform you can create stunning forms that are modern and clean. With their free plan there are plenty of templates to choose from, and each form looks great on both desktop and mobile. They also understand the importance of being personal to help with your marketing and also now offer VideoAsk which is a new interactive way to collect leads and get responses.
Typeform also has a huge list of connection options available linking your results to Google Sheets, CRM’s, Helpdesk software and more.
- Survey and Questionnaire options
- Lead generation forms
- Order forms
- VideoAsk video forms
- 3rd party connections
When it comes to email marketing, chances are you have already heard of Mailchimp. This tool has been around for a while and one of the leaders in their industry and for good reason. Mailchimp offer a range of different services, most of which are free, to help you market your business. It’s not just great-looking emails that they offer, they also provide landing page creation, website creation, postcard, and a marketing CRM.
Mailchimp can also integrate seamlessly into many website CRM’s such as WordPress and can integrate with your online store like Woocommerce, unlocking powerful features such as abandoned baskets and welcome emails to really give your customers the wow factor.
- Great looking emails
- Landing page creation – including shoppable landing pages
- Auto-post campaigns to social media
- Website builder
- Integrates with most popular 3rd party application
Although this is another email marketing tool, it needed to be mentioned, and that is Mailerlite. This email marketing tool certainly gives Mailchimp a run for its money. What is different about Mailerlite is the features you get on the free plan that you don’t get elsewhere, including their onboarding email series. It’s a clean, slick, and powerful tool that is well worth the consideration when looking for an email marketing tool for your business.
- Drag and drop editor
- HTML editor
- Built-in photo editing
- Landing page and pop-up forms
- Website builder
- Integrates with most popular web services
- Email automation
Want to know the best way to maximise your conversion rate? Through social proofing, and ProveSource is just the tool to do this for you. ProveSource is a powerful add on for your website that helps you generate leads, increase sales conversions, and boost interaction. It has a bunch of cool features to help you, with showcasing your social media reviews, to displaying your social media following amounts, show off recent conversions like when someone buys a product, or signs up to one of your events etc.
The pop-ups are customisable to match your brand and you get most of the features for free!
- Show verified and authentic conversions, activities and purchases
- Control your notifications display time, speed, delay and much more
- Display responsive notifications on your mobile website or app
- Show off recent conversions, boost credebility, reputation and trust
- ProveSource integrates with tons of 3rd party platforms
- Set your notification icon, title color, text, link and more
- Display recent page visits or live visitors on your website
- Capture conversions from a custom web form automatically
Our 8 free marketing tools list wouldn’t be complete without mentioning Canva. This tool just continues to grow with options, most of which are free and they will give you the chance to create some stunning content that is quick and easy to do. Canva can be accessed via desktop or mobile app, and has loads of free content ready to use, with a huge range of templates to choose from making it that much quicker to create content. You can also create videos, animate posts and even grab zoom backgrounds.
- Create social media posts
- Create flyers
- Logo creation
- Video templates
- Zoom backgrounds
- Animate social posts
- Business card design
- T-shirt design
- Book covers